Although Smartphones emerged several years ago, the art and science of
application development and distribution is relatively new.
In the meetings, conference and exhibition industry, the
past 18 months have been both evolutionary and
revolutionary. The use of mobile applications
and devices has mushroomed into a lucrative
industry, and a rush of application developers
has aroused the interests of professional
event organizers and corporate event
planners looking to enhance the attendee
experience, improve access to information
and capitalize on social networks.
This Buyers Guide to Mobile Apps is a roadmap
for individuals tasked with the job of purchasing third-party
mobile applications for their events. It provides guidance for navigating
the decision-making process, from developing a mobile app strategy to
choosing a solution and a provider. It describes the array of functionality
options available to event producers and helps them to align the various
solutions with their organizations' internal marketing and operational
objectives. The focus of the guide is on Web-based and native solutions that
can be deployed on any number of mobile devices.
Although there are fine distinctions between the terms application and
solution, they are used interchangeably in this guide. Similarly, to assume
that the range of options for mobile solutions is limited to Smartphone
platforms, such as the iPhone, Android, BlackBerry and others or mobile
devices, such as the iPad or iPod Touch is limiting as there are other
proprietary devices that also meet the criteria of mobile solutions for faceto-face
events. Finally, this guide exclusively examines the decision-making
process for purchasing existing third-party customizable applications. It does
not cover the development of customized apps built to the specifications of
an event or organization.
MeetingTechOnline Buyers Guide to Mobile Apps