A MESSAGE FROM THE PRESIDENT
affect your business. List what opportunities are out there to help you achieve
more business, greater income, or an impact on the community. Your threats
are those external factors that can cause you to miss your goals. Threats can be
anything from competition in your area of business, the local business climate,
or even legislative matters that negatively impact what you do.
As a chamber of commerce, we want all our members to be successful. Our
goal is for you to be the best you can be and create a business environment of
success that spills over into the community in general. We do this through a
variety of avenues. Our After Hours events give you the opportunity to network
in a relaxed atmosphere. IdeaCamps allow you to not only network to make
connections but also learn new tips and techniques to make your business better.
HYPE young professionals let our younger members grow and connect together.
MMost of us begin each year thinking of the potential
that it holds. We take a moment to reflect back on the
previous year’s hits and misses. Once the review is
complete we begin to look forward into the New Year.
The word potential is very powerful. If you look up
the word potential, you’ll generally find one of these
definitions; possible as opposed to actual, capable of
being or becoming, or expressing possibility.
Make 2015 the year you take action to turn potential success into actual success.
We are here to serve you so as part of your action plan this year, utilize your
membership to achieve your goals.
Lance Allison, CCE, IOM, President/CEO
It is too easy in business to forget the word potential
is not actual. Potential by itself will not produce the
outcomes; it requires action on our parts. As you
begin the process of discovering the potential 2015
holds for your business or organization keep in mind
that you need to focus on the action items it takes to
get there. You can do this in a number of ways. A
common technique used for planning is to do a SWOT
Analysis. SWOT stands for; Strengths, Weaknesses,
Opportunities, and Threats. Your strengths and
weakness are your internal factors. List them out
with the frame of reference of what you are doing
internally to be successful or what isn’t working.
Opportunities and threats are the outside factors that
Beach Chamber Team: (from left, back row) Kristopher McLane, Catherine Collins, Lance
Allison, Jena Liles, Skip Alford (from left, front row) Cyndi Ainsworth, Teresa Graves,
10 THE CIRCUIT January/February 2015